Sony has announced the FE 100-400mm F4.5 GM OSS, a new full-frame E-mount super-telephoto zoom aimed at wildlife, sports, birding and photojournalism photographers. The new G Master lens covers a 100-400mm range with a constant F4.5 aperture, faster autofocus than the existing FE 100-400mm F4.5-5.6 GM OSS, and an internal zoom design intended to improve […]
Canon’s latest full-frame mirrorless camera is aimed squarely at hybrid creators, with a video-first design, open-gate recording and a new power zoom RF lens. Canon has announced the new Canon EOS R6 V alongside the Canon RF20-50mm F4 L IS USM PZ, a new full-frame power zoom lens designed for video creators. The new camera […]
Spherical lenses are the most common lens used in photography and filmmaking. As their name suggests, they have a spherical shape, with the same curvature across the entire lens surface. As a result, they are used in various applications, from portrait photography to documentary filmmaking. One of the main reasons for the popularity of spherical […]
Cinematography is an art form that relies heavily on the use of filters to manipulate light and create the desired mood and atmosphere for a scene. One of the most important filters in a cinematographer’s toolkit is the neutral density filter, also known as the ND filter. ND filters are essential for achieving proper exposure […]
Anamorphic lenses have been a staple in the film industry for many years, providing filmmakers with a unique cinematic look that cannot be replicated with traditional spherical lenses. Anamorphic lenses are used to create a wider aspect ratio by compressing the image horizontally, which results in a unique oval bokeh and a distinct visual style. […]